{"id":829,"date":"2010-04-23T23:31:47","date_gmt":"2010-04-24T04:31:47","guid":{"rendered":"http:\/\/www.vertigogaming.net\/blog\/?p=829"},"modified":"2010-04-23T23:31:47","modified_gmt":"2010-04-24T04:31:47","slug":"art-on-a-shelf-the-vertigo-games-logo","status":"publish","type":"post","link":"https:\/\/www.vertigogaming.net\/blog\/?p=829","title":{"rendered":"Art on a Shelf: The Vertigo Games Logo"},"content":{"rendered":"

Long live Art on a Shelf! The blog series continues today with an update of a different sort, as we leave the realm of video game design and talk about video game LOGO design!
\n\"Ye<\/a>
\nFor those who don’t know, I am the graphic designer behind the current Vertigo Games logo. Spiffy, isn’t it? Save my feelings and just smile and nod. That’s right… It IS spiffy… But seriously, I do like it a lot, and think it turned out really well. It didn’t just appear out of nowhere, though. The process of logo design is a long, complicated, and normally extremely expensive one if you hire a large firm. For example, the newest not-all-that-new Pepsi Cola logo took five months and over a million dollars<\/a> to create. Just to CREATE, that doesn’t go into how much it cost to replace all the old, existing logos! But listen to me ramble on about logos like a crazy, old graphic designer, sitting in his rocking chair and yelling at the darn kids to get off his lawn. Back on topic…<\/p>\n

\"Testing,<\/a><\/p>\n

Above you can see the first round of digital logos I presented to Mr. Vertigo Games himself, David “Chubigans” Galindo. This doesn’t even show the pile of sketchbook pages I did to get to this point. These were the best and brightest of those, which is what I normally show to a client. Generally if you present too many logos (especially a lot of not-so-great drafts) it only confuses the process and slows things down. So the above are my hand picked selections for moving things forward.<\/p>\n

\"Time<\/a><\/p>\n

As is apparent, Chubs liked the rounded rectangle design best, so I got to work offering variations on that. Different colors, different line weights, different arrangements. Some I still really like out of this bunch, and I think they could be adapted to future projects in terms of style and design. In the end, it was decided that the rich purples and stepped gradient of logo three was the best way to proceed. The black backdrop of Image 4 was a standout favorite as well. That’s the beauty of this part of the process, you get to mash things together to see what you get!<\/p>\n

\"A<\/a><\/p>\n

And just like that, we had our final logo, ready to grace computer screens across the world. Best of all, since I am a freelance graphic designer instead of a big firm, it only cost Chubs $250,000 to have the new logo designed! I’m still waiting for the check, but he assures me it’s on the way. He’s assured me that for going on three years… Hmm…<\/p>\n

So what do you think? Leave some comments in the comment section and share with everyone which are your favorites. Or stroke the egos of the management and proclaim that the official logo is by far the greatest masterpiece you’ve ever seen. Both good options.<\/p>\n

\n

\n","protected":false},"excerpt":{"rendered":"

Long live Art on a Shelf! The blog series continues today with an update of a different sort, as we leave the realm of video game design and talk about video game LOGO design!<\/p>\n","protected":false},"author":310,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[],"class_list":["post-829","post","type-post","status-publish","format-standard","hentry","category-randomness"],"_links":{"self":[{"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/310"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=829"}],"version-history":[{"count":9,"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/829\/revisions"}],"predecessor-version":[{"id":843,"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/829\/revisions\/843"}],"wp:attachment":[{"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vertigogaming.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}